Production of goods under its OWN TRADE MARK (OTM) - PRIVATE LABELING.
Recently, the business in the field of food trade has changed its concept. More and more large companies, retail chains, foodstuff whole sellers, pharmacy chains come to produce goods under their own trademark (OTM) - private labeling. Network stores, large firms are looking for a quality manufacturer of products for production under their own brand.
Our company has more than 9 years of experience in the provision of services for private labeling. During this period, more than 100 companies, retail groups, chain stores and others have become our partners. Together we develop formulations, conduct tastings, look for quality raw materials, develop packaging designs, etc.
So, for those who are still thinking about their own product - private labeling, we offer:
PRIVATE LABELING STARTING AND SUPPORT
Own brand: advantages, properties and risks
Own brand is an opportunity for an entrepreneur to stand out against thousands of other brands and attract the attention of the target audience. PRIVATE LABELING - OTM (OWN TRADE MARK) is an important component of modern business, which provides the opportunity to have its own brand, without having its own production, which reduces the necessary costs and risks.
We meet the goods of private brands every day at petrol stations on the shelves of hypermarkets, and sometimes we do not even suspect that this brand uses the services of contract manufacturers.
What is a proprietary brand?
For the first time the term was introduced in Europe. It was the result of the struggle of retailers with well-known established brands and networks to somehow equalize their positions in the market.
The strategy of creating your own brands has borne fruit. Large companies had to dramatically change tactics, choosing only the most "promoted" products, which invariably led to global overpayments to manufacturers for their high-profile names. Naturally, the financial burden fell on the shoulders of buyers.
Our Company - an expert in the field of contract manufacturing and packaging of tea. The implementation of private labeling is one of the top priorities for many retail chains and foreign brands, for which localization of production is a significant increase in profits. Given the fact that the share of these products is significantly lower than in Europe, private labels can have a huge potential for domestic business and open new opportunities for foreign suppliers.
The advantages of creating Own TM from the point of view of the customer. Benefits for business owners from creating their own brand include:
PRIVATE LABELING Own TM development process
Creating your own brand has several key goals for the company:
Increase customer loyalty
own-brand goods contribute to a more complete customer satisfaction, which are particularly sharply perceived price fluctuations. Image goods are produced, which should correspond to modern market trends.
regardless of the price segment, the goods are aimed at increasing profits. There are several ways to achieve this: increase sales, optimize production processes, ensure efficient logistics and control of residuals.
Provide good value for money
in UAE, retail chains at the level place high demands on goods under private labeling. Whether it is a napkin, packaged sugar with a logo or non-freeze, the closest attention is paid to product quality. Our production facilities ensure the highest quality standards for our products.
Competent management of reserves
own brand guarantees the availability of goods, considering seasonal discounts, sales, etc. The main task is to protect the network from interruptions in the availability of goods.